EDDM Marketing at a local level
Local deals, local search, local, local,! A perfect example is the announcement of a new pizzeria in town. Let's say the owner is not a marketer or just doesn't have the time to put together a marketing campaign. Yet, naturally he knows that his target market is every home and business in the surrounding area of his pizzeria. Every Door Direct Mail would be the quick and efficient way for the pizzeria owner to let every home in say, a 2 mile (or more) radius know about the grand opening of the new pizzeria. Simple and inexpensive.
Every Door Direct Mail requireds that the size of your mail piece falls withing the USPS "Flat" dimensions. A common size is 6.25"x9 which is a huge amount of real estate to cover with big graphic of your products or services, coupons and anything else that makes sense to include in the direct mail piece. You can go all the way up to 15 inches. You can also mail folded prints as long as they fold down within the restrictions.
With the low cost of distribution, EDDM is a great tool to use to give out your coupons, announce specials and event sales. Spruce up your marketing and offer "neighborhood only" coupons. Sure, you can always use a Valpak type of service but with 1700 other coupons in the same envelope, will your coupon even get noticed? (See #2 above)
EDDM set up as easy as 1,2,3 besides being cost effective, Every Door Direct Mail only takes a few simple steps to together. Have your EDDM postcard printed, band them into bundles of 50 or 100 pieces wirh a facing slip and a rubber band and deliver them to the Post Office with your payment for postage. That's it.